Category Archives: Design Gurus

Meet Amina Makwana, the person behind this beautiful product.

It’s all about meeting people : Amina, from being a housewife to a successful businesswoman

Entrepreneurship is great for so many reasons. From having more flexible work hours to being your own boss and everything in between, it’s no wonder more and more people are starting their own businesses, especially women.

Amina Makwana, a loving housewife is now a successful business woman. A thought and a need to be occupied after the daily chores, encouraged Amina to think about a small scale business engagement in a field of her liking. But running a business, no matter how big or how small, is not easy.

Amina Makwana in her family avatar
Amina Makwana in her family avatar

Amina learned much from her initial days of setting up her network of dealers who supply 3D and 4D bedsheets, which has now become her mainstay. Throughout her journey, Amina kept notes of her learnings. Here are some notable points she would like to share with other women who are looking for entrepreneurial opportunities in India.

1. Get social… media!!  Social media presence is important to a business’s marketing strategy, be it Whatsapp, Facebook, Twitter or even Pinterest, social media has proven to be a good conduit for effective business results, including sales leads, third-party endorsements and purchases.

“Quite simply, social media must be viewed as a forum for interacting with customers and conducting day-to-day business,” she adds.

2. Let your home life inspire you. “Regardless of whether they own a business, many women already hold the title of CEO … of the household,” she says. “Managing the needs of a household, including children, spouse, multiple schedules, school obligations, extracurricular activities, etc., is definitely akin to running a small business.”

Many women entrepreneurs have the responsibility of taking care of their homes and their kids, too, but instead of letting it stress them out, take inspiration from their home responsibilities.

3. Use your networks. Being a small business owner is stressful, so use your network to form a reliable support system.

“Joining industry groups is a good way to create a personal network of support,” she said.

4. Learn to delegate. As an entrepreneur, it is easy to take on all of the responsibilities required to run your business — though it’s not easy to manage them all.

“As a small business owner, it is important to flex to the demands of your work. This will help lighten your load and offset some of the work and concerns that keep you up at night.

5. Never stop searching. Do not rely only on your existing network and resources. Search for more people and more groups to expand your network.

“Knowing where to look for leads can make all the difference,” she said. In the end, she noted, it’s all about meeting people who will help you win new business or find prospective clients.

You can buy Amina’s products here.

Shown below are some of Amina’s products.

Supriya

The excellence of a gift lies in its appropriateness rather than in its value

Success stories does not always have to be stories of struggle & hardships; sometimes it is just the passion, encouragement and hard work that prove inspirational in carving out your journey to success.

OMG! IT’S PROJECT TIME!

That’s the reaction of every design student, but in this chaos most simply complete their project, without thinking much beyond it, especially when it comes to the project’s relation to a career path ahead.

Supriya Damani’s project submission in college for the topic ‘Entrepreneurship-designing and marketing a product’ won the hearts of her professors and students alike. She took the cue and tried her hand at turning college project outputs into items which can be sold in the market. Starting with the candles that look good for gifting, she started putting up small stalls in exhibitions and also ventured into corporate gifting. Friends and family loved the beauty in her products. With keeping in mind the manifestation of regional art, ethnic craft and strong focus on balancing tradition, style and beauty she designed her first range of products. Fresh out of college, she called het growing business ‘Taam Jhaam’.

‘The excellence of a gift lies in its appropriateness rather than in its value’, says Supriya when quizzed what inspires her.

Using raw materials like MDF Board, Ceramic and giving it the beauty with foil painting, she has created various home décor items like bottle tissue holder, door hangings, baskets & boxes, trays and platters.

Supriya keeps experimenting, and while she runs her boutique enterprise happily, she hopes to hopes to have her own store soon.

Meet Sapna Mansukhani, who has designed this beautiful product.

Woman – A change agent!

A woman’s idea, power of creation and belief that motivates her to achieve her own individuality in this world makes her a change-agent. Sapna Mansukhani was working with a large corporation in a comfortable position, far removed from the world of home décor and design. Around 2008 when Sapna Mansukhani happened to see a tray with brocade inlay, at a cousin’s house. She loved the design and wanted to make a similar one. Once she was back home she started work on it, personalize it by adding a certain fabric and other design elements. When her cousin saw her design, she requested Sapna to make few pieces for her to be given away as Diwali gifts. The Diwali gifts were highly appreciated, and request began to come in for the brocade inlay tray with coasters. Such encouragement led to more ideas and Sapna decided to take her ideas and products further. By now she had realized that her passion lay in home décor, rather than corporate boardrooms.

Sapna with her creations at an exhibition
Sapna with her creations at an exhibition

Sapna quit her rather cushy job and started out on her own, calling her business, ‘Dream Creations’. Sapna received offers to take part in exhibitions and this propelled her to design a wide range of home décor items. Trays, coasters, cutlery boxes, tissue boxes, mural art, mirror with designer frame work, platters, photo frames, key holders, wall clocks, paper stands and a lot more began to fly off the shelves in no time. Sapna’s business has spread through word of mouth and she now supplies her products to home décor stores. She also takes up wedding orders and corporate orders during festival season. “A woman is powerful and full of often-untapped potential. Within every woman lies the power of creation. So think bigger, stay determined and turn around to achieve success.” says Sapna.

One can buy Sapna’s products exclusively here.