Mahala Flagship Store
R-City Mall, Mumbai

Retail stores attract high rentals and one ought to optimize space utilization. With some brainstorming with my designer, we came up with the idea of a “Infinity Ramp” in my store at R-City Mall. “Mahala” is an ethno-fusion fashion label and a ramp is part of the ethos of the brand. So, we came up with this simple idea of lighting up the ramp with floor lights and putting a mirror at the end of it. The illusion created was of a very long ramp, and it seemingly doubled the volume of the store space. The store feels much larger than it actually is.