Most people visit a doctor when something is wrong. There is only a small minority who gets regular check-ups done even if nothing is wrong with them. Preventive check-ups, in the bigger scheme of things, save much more time and money by ‘nipping it in the bud’. Sounds like common-sense, right?
When it comes to the selection of Architects and Interior designers, clients follow a similar approach, without knowing it. Unfortunately there is no common-sense to latch onto here.
On an average, a person who wishes to design his house or the interiors of it, usually starts looking for a designer only when the property is finalized or built. But isn’t that too late? Can designers not add much more value if hired earlier? A good designer can advise on what size of rooms to consider for their unique needs. A designer can advise a client on how much of usable space they are actually getting as developers sell on the basis of a marked up ‘saleable area’. A designer can often advise the client’s developer to build or not build certain walls or some finishes, based on the client’s interiors theme, such that effort (and money) duplication is avoided.
But often the client does not realize this, and the several benefits of hiring a designer early on. That he/she can save so much money and time by allowing a designer’s work to be dovetailed with the property finalization process. So there is a general lack of common-sense. If you are a designer, who do you blame for it? The client? Really?
As designers, we believe that it is their additional responsibility to educate potential clients about how they can add value to their projects, at various stages. This is also a smart marketing strategy. If a designer can let potential clients know how one can help by being hired earlier, one would have cut off several competitors who approach potential clients only at the traditional property selection stage. That’s too late.